Agentic Commerce: Why the Next Wave of Monetization Belongs to Creators

12/5/2025 · 4 min read

#Agentic Commerce#Creators#Influencers#KOLs#Monetization

By Pivota Marketing

For years, creators and KOLs have been treated as traffic sources: drive clicks, drop links, hope for conversions.

But as AI agents become the new interface to the internet, something important is changing. The people who own attention, trust, and culture are no longer just “top of funnel.” They’re becoming owners of their own commerce infrastructure.

At Pivota, we believe this shift has a name: agentic commerce — and it has the potential to reshape how influencers monetize their audience and IP.

This isn’t a product pitch. It’s our point of view on where the world is going, and why we’re building for creators first.

What We Mean by “Agentic Commerce”

Agentic commerce is what happens when:

AI moves from “chatbot” to autonomous agent
Commerce moves from a single store to a network of suppliers
Content moves from static posts to living entry points into shopping journeys

In practical terms, it means:

An influencer doesn’t just send followers to a link-in-bio.
Instead, they have an AI “presence” that understands their content, their style, and their audience.
That presence can connect to thousands of stores and millions of SKUs, not just one catalog, and can actively help followers discover what to buy.

The agent becomes a bridge between creator intent and global supply.

The First Beneficiaries: Those Who Already Own Attention

There is a lot of noise right now about large language models building agent ecosystems and monetizing through transactions. That’s real. But the first to benefit will not be the models themselves.

The first real winners will be:

Creators who already have content, traffic, and trust — and know how to turn them into influence.

Why?

Their content is the context.
Every reel, live session, and thread is a rich signal of taste, expertise, and use-cases.
Their audience is already asking to buy.
“Where did you get this?” “Will this work for me?” “Do you have a link?”
These questions are already happening at scale.
Their IP is unique.
Voice, style, aesthetics, and past recommendations form a brand that can’t be copied by a generic model.

As agentic commerce matures, we expect the market to reward those who can plug their audiences into these new rails fastest and most intelligently.

Beyond a Single Store: Agents That See the Whole Market

Traditional influencer monetization tends to point in one direction:

A single marketplace storefront
A brand’s own DTC site
A fixed set of SKUs in a curated shop

Agentic commerce is the opposite of “walled garden.”

An influencer’s agent can, in principle:

Look across many suppliers, brands, and marketplaces
Swap products as inventory, trends, and pricing change
Stay aligned with the creator’s taste and boundaries

Instead of owning “a shop,” creators can own an interface — a layer of intelligence that always tries to find the right match between follower needs and what’s available in the world.

This is a subtle but important shift: from static shelves to a dynamic, creator-branded guide that lives alongside their content.

Turning IP Into Try-Ons and Experiences

Creators are not just posting content; they’re building worlds around their identities.

Agentic commerce lets those worlds become interactive:

A beauty creator’s looks can become a library of AI try-on experiences that help followers find shades and routines that work for them.
A fashion influencer’s outfits can become adaptive wardrobes, tailored to different body types, climates, and budgets.
A home or lifestyle creator’s rooms can become generative mood boards, tied to real products across multiple suppliers.

The common thread: creators’ IP — their images, words, and aesthetic choices — becomes the raw material for new AI-native experiences that can actually transact.

We see this as a massive opportunity for influencers and KOLs: not just to sell more, but to deepen how their audience participates in their world.

Pivota’s Point of View

Pivota exists because we believe three things:

Creators should not be reduced to affiliate IDs.
They should be able to own persistent, intelligent agents that reflect their brand and grow with their audience.
Commerce should be supply-agnostic and creator-centric.
The agent’s loyalty is to the creator’s standards and the follower’s needs, not to a single store’s inventory.
The future of shopping will start from content, not from search bars.
Social posts, short-form video, and community spaces will be the starting point — agents will handle the rest.

We see our role not just as a technology provider, but as a bridge between three worlds:

The world of influencers and KOLs, who understand culture and audience
The world of AI and agents, which brings reasoning and automation
The world of suppliers and brands, who bring products and logistics at scale

Where these meet, new business models appear. Agentic commerce is one of them.

A New Chapter for Social Influencers and KOLs

If the last decade was about:

Building followers
Negotiating brand deals
Running curated storefronts

The next decade will be about:

Owning an agent that carries your voice and taste
Plugging that agent into a broad, evolving supply network
Letting your content be the front door to intelligent, interactive shopping

At Pivota, we’re investing our energy, teams, and partnerships into this belief:

That the people who move culture should also capture more of the value created around it.

We’re working with creators, agencies, and partners who share this vision and want to explore what agentic commerce can look like in their category — from fashion and beauty to lifestyle, fitness, and beyond.

If You’re a Creator, Network, or Partner

This isn’t a finished playbook; it’s the beginning of a new chapter.

If you’re:

A creator or KOL who wants to turn your content and IP into AI-native experiences
A talent agency or MCN thinking about the next wave of monetization for your roster
A brand or supplier network curious about how to integrate into creator-led agentic commerce

Pivota is building for this future — and we’d be happy to explore it with you.